Google Ads and SEA Web Agency for Small Businesses | Ottawa
Linkeo is here to support you in your digital projects.
Ready to launch your Google Ads Campaign? We’ll take care of everything:
We’ll define your sales needs: choice of target audience and message.
We’ll create your campaign after studying your competitive landscape.
We’ll design and write your ads.
We’ll optimize your landing pages to improve your campaigns’ transformation rate.
Our management software lets you monitor and optimize your budget on a daily basis.
Our SEO experts will refine your campaign with the help of predictive and reactive analytics.
Monthly performance reports.
Direct access to our experts.
Your Options for Google Ads
Google Ad Campaign on the Search Network
For Search Network campaigns, your ads will appear whenever someone searches for your keyword on Google.
Launched by Google in 2004, this is the best communication platform for most activities.
Read on to learn how it works.
Google Local Service Ads (LSA)
Google has designed its latest service for entrepreneurs and small businesses.
Your ads will be displayed as a listing for local prospects who are searching for you on Google.
You only pay when someone contacts you directly from the ad. Instead of “pay-per-click,” it’s a “pay-per-lead” model.
Internet users will no longer go through your site. Instead, they will contact you directly from your listing.
Ad Campaigns on the Google Display Network (GDN)
Consumers will see your visual ads on the display network as they surf the Internet. Your ads will appear on YouTube, Gmail, or mobile apps.
The Google Display Network gives you access to people all over the world as they browse millions of websites, including major news sites and blogs. While these prospects are not specifically searching for your keywords, they are targeted based on their interests, consumer behaviour, or past interactions with your company. (Remarketing campaign).
Google Shopping Campaigns
With Google Shopping Ad Campaigns, you’ll appear at the top of search results when prospects look for a product you have in your e-commerce catalogue. You only pay if they click to visit your website or consult the products in your online store. To launch a Shopping Campaign, you will need an e-commerce site and product flow that complies with Google Merchant Center’s formatting guidelines.
What are the goals of a SEA campaign?
For your Google Ads campaigns to have lucrative results, you need to define your goals. Most companies focus on a few specific objectives, deriving their inspiration straight from Google.
Generate leads and calls to your company—as a business owner, you’re always looking to increase your phone and email contacts.
Get more clients into your store—if you have a brick-and-mortar location, you want people to come to you.
Draw in visitors to your website—from there, you want to inspire a specific call-to-action like filling out a form, requesting more information, subscribing to your mailing list, or making a purchase.
What is the benefit of working with an agency for your SEA campaign?
While it’s true that anyone can access Google Ads and put to work their SEA techniques, the tool is constantly evolving. It takes time and experience to master every element of the platform, especially with all the algorithm changes.
You’ll save yourself a bunch of dead ends and lost time when you work with an agency.
Three Reasons to Choose an Agency like Linkeo for Your Ad Campaigns
The online market is in constant flux.
Google Ads are changing at a fast pace. To keep up with the trends, you’re looking at a major time and energy commitment.
Google Premier Partner:
SEA Agencies like Linkeo benefit from a special partnership with Google. This means that when you work with us, you get privileged access to personalized services. Google gives us regular training on all the newest features, as well as campaign audits to help us optimize our work. You’ll be able to take advantage of Google’s latest perks.
Save Time and Money with an Agency who Knows Your Sector
With 20,000 clients and counting, it’s almost certain we have experience in your industry. So you get a head start, compared to if you went out on your own. On top of our exclusive market insight and data, we come with a proven keyword list, and a clear understanding of what it takes to create powerful ads and landing pages. Optimize your campaign from Day One with marketing strategies from Linkeo.
SEA in Numbers
86%
of people use the Internet to find a product or request a quote.
70%
of smartphone users call companies directly from Google search results without going to the website. This is possible thanks to Google Ad and Local Service Ad extensions.
98%
of people choose a company from the first page of search engine results.
So far, we've worked with more than 20,000 small business owners just like you. We're committed to building long-term relationships with our clients.
To join the Linkeo community, book an appointment with our web experts.
